Private Label

As well as partnering with the world’s best-known brands, we work hard to identify opportunities to introduce new challenger products to give our customers a competitive advantage.

Sometimes this means sourcing a product that already exists and building the commercial relationship with the brand owner to give our customers exclusive access within their channel.

Sometimes this means creating a private-label product from scratch. We manage the whole process from conception and design to production and marketing.


Positive Energy

An example from our private-label soft drink portfolio, Positive Energy is the energy drink for positive thinkers who work hard, play hard and get things done.

Savage Spirits

From our spirits portfolio, Savage is a family of cutting-edge spirits aimed at millenials looking for a premium product which delivers value for money on the shelf.